Immersive stories

We approach the design of these kinds of stories in the same way we do others—starting with a brand articulation framework for your business. This ensures that the story we are planning has a consistent and familiar narration and visual language throughout the space.

Due to their ability to create whole, three-dimensional experiences, spatial stories can influence people to remarkable extents. A story that surrounds people can direct them on a path through space. Wayfinding and signage, for example, is a kind of storytelling that moves customers to different destinations.

Storytelling through spaces is particularly useful for businesses like restaurants, vacation homes, resorts, museums, libraries, and learning spaces; where a customer, guest, or visitor is looking to discover something meaningful through the location.

When we set out to design a story for a space, experience has taught us to consider the limitations of the space and the team in charge of maintaining it after it’s installed. Poor maintenance is surely going to affect the longevity of your investment. In addition to understanding your business plans, and budget, we work within production techniques and materials available to your team. Another valuable insight is that spaces have a life of their own. There’s often what the place itself lends to; then, there’s the influence of the surroundings and the inhabitants. These are some of the considerations we’ve learned to include in our process.

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Want to bring a story into your space?

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We ♥ merchandise

Patrons love to buy merchandise from their favourite brands. If you are growing a following; consider creating a collection of merchandise for your business.

It’s one of the most cost-effective ways to get your business name out into the market. For established brands, it’s a way to maintain awareness and relevance in the market. If it’s done right, the merch stands out amongst competitors. And if designed to align with your business work culture, it can also increase morale amongst your team.

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Ways of unifying your team under a common narrative.

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There are appropriate times to sell or give away branded merchandise. Our experience tells us that once a business has started establishing a reputation, usually, there is a segment within your customer base that wants to signal to others that they are part of that. At this point, following up with merchandise is a great way to grow more. This is called is commonly referred to as turning customers into advocates.

Branded merchandise is different from other retail products. Merchandise offers a tangible way to engage with a brand, making it highly consumable.

A quick Google search can show you how merchandise plays a significant role in building recognition and memorability around a business. Merchandise can be unusual, highly tailored items targeting niche groups like your business advocates. Other kinds of merchandise can be designed to appeal to a wider audience like your first-time patrons.

We can help you make these decisions and build a story for your business that is meaningful to the selected group. We can also consult in getting the merchandise made, with recommendations and guidelines based on our experience.

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Want to tell a story, that is interesting and emotive, with your merchandise?

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Printed stories are special

Art prints are our most frequently ordered kind of printed story. Second, are book commissions; particularly book design. Since material and printing costs are relatively expensive in Sri Lanka, where our studio is based, a printed story format can take more time and resources.

We always encourage clients to explore print for special situations that play to the strengths of the medium—like a memoir for a business, a family storybook immortalizing a wedding, or a story designed to be framed on a wall where the space is meant to evoke a particular mood. In some cases, the print or publication as an object of desire has meaning in addition to the story itself.

Printed stories, particularly printed publications, are held by human hands. The reading experience is part of the consideration when designing a book or magazine. We consider the pace of the layout, and flow of the text as important criteria for quality in terms of experience and market value.

An important question we ask our clients is whether the printed story will be sold and the price range they are aiming for. This information can help shape a production budget when a client is not sure how much of an investment to make on a printed story.

Print stories help businesses and people establish tangible, sensorial memories and associations with groups that are important to them; they're perfect for milestones and marking special events worth remembering and revisiting.

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Want to get an idea of the printing cost for a book? Try our book design calculator

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