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We work on stories that are standalone projects and yearly contracts. For example, standalone projects can be a short film series, a story designed for social media to promote the launch of a product collection, a website to drive direct sales, or educational content to build customer loyalty. Longer contracts can be populating a blog with on-brand timeless stories or creating weekly stories for your social media channels. Long-term clients usually benefit from stories that become more and more personalized as we understand their business better.

No matter what format or business, our process always starts with a conversation about who’s telling this story; we build a brand articulation framework (BAF) with all stakeholders involved. This gives us a brand persona—whether your business is you or a group of people—we use a BAF to identify an appropriate voice to narrate the story. This initial process of figuring out the brand persona is short; but, it has make-or-break significance.