Shamalee’s strategic consultation has been used to revive brands, drive campaigns and reposition events as well as personalities, including Sri Lanka Design Festival, Mercedes-Benz Fashion Week and Colombo Innovation Tower. Her written work has been published in national newspapers like The Sunday Times, while her words have directed film and digital productions, as well as books and research for several organisations such as AOD, Colomboscope and Elpitiya Plantations.

Shamalee has over a decade’s experience as an independently commissionable writer, building compelling conversations for brands, personalities, artists, corporations and governmental organisations like Brandix, Anoma Wijewardene, Linda Speldewinde, Ceylon Chamber of Commerce and the Export Development Board of Sri Lanka. Public Works is Shamalee’s own studio practice where her expertise as a writer shapes storytelling for brands.