Symbols don’t just represent concepts; they host stories. Take the swastika. In one story, it was auspicious, spiritual, ancient, and sacred. In another, it was contempt, nationalism and genocide. The symbolic drift of the swastika has always impressed me. For all my fellow designers, it’s a reminder of the entropy of symbols. Similar shape. Different stories. That’s the semiotic power of a symbol. They can host just about any story, no matter its complexity or abstract
They say twelve years is a single day in the realm of gods. In a Sri Lankan folk tale, when a young celestial being fell in love with an earthly woman, this strange time-dilation became the premise of his heartbreak. In this story, we share the folktale The Garden of the Gods and how it entwines with reality in a natural phenomenon that takes place every twelve years.
Frequently asked questions
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Merchandise
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Branding
We work on stories that are standalone projects and yearly contracts. For example, standalone projects can be a short film series, a story designed for social media to promote the launch of a product collection, a website to drive direct sales, or educational content to build customer loyalty. Longer contracts can be populating a blog with on-brand timeless stories or creating weekly stories for your social media channels. Long-term clients usually benefit from stories that become more and more personalized as we understand their business better.
No matter what format or business, our process always starts with a conversation about who’s telling this story; we build a brand articulation framework (BAF) with all stakeholders involved. This gives us a brand persona—whether your business is you or a group of people—we use a BAF to identify an appropriate voice to narrate the story. This initial process of figuring out the brand persona is short; but, it has make-or-break significance.
