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Immersive stories

  • 1 min read

Updated: Jun 3, 2023

We approach the design of these kinds of stories in the same way we do others—starting with a brand articulation framework for your business. This ensures that the story we are planning has a consistent and familiar narration and visual language throughout the space.


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Due to their ability to create whole, three-dimensional experiences, spatial stories can influence people to remarkable extents. A story that surrounds people can direct them on a path through space. Wayfinding and signage, for example, is a kind of storytelling that moves customers to different destinations.


Storytelling through spaces is particularly useful for businesses like restaurants, vacation homes, resorts, museums, libraries, and learning spaces; where a customer, guest, or visitor is looking to discover something meaningful through the location.


When we set out to design a story for a space, experience has taught us to consider the limitations of the space and the team in charge of maintaining it after it’s installed. Poor maintenance is surely going to affect the longevity of your investment. In addition to understanding your business plans, and budget, we work within production techniques and materials available to your team. Another valuable insight is that spaces have a life of their own. There’s often what the place itself lends to; then, there’s the influence of the surroundings and the inhabitants. These are some of the considerations we’ve learned to include in our process.


Want to bring a story into your space?






Create stories worth their attention

  • 2 min read

Updated: Jun 14

Think about what catches your attention; what stops you from scrolling past a post; or why you visit an online store again. Which particular newsletter do you actually open? Usually, what they all have in common are stories that offer something of value—whether it’s insight, news, amusement, empathy, hope, beauty or entertainment.



Although most dictionaries define ‘content’ as any substance that fills space, the recent use of the word has taken a definite focus on information designed to be consumed online. When we say digital stories, we’re talking about stories made to fit your online platforms and appeal those audiences.



When creating digital stories, we recommend it supplement your business goals in a way that customers look forward to hearing from you. Effective digital stories work because it’s meaningful; it also helps in making your brand memorable for the right reasons. Just consider how you subconsciously place value in the conversations with those who habitually send those 'Good morning' messages on WhatsApp, and those who share interesting stories in the group chat.


Stories for websites, blogs, and social media are the most common digital stories that our clients order, followed by commissions for film scripts and online publications. Occasionally, we take on more complex digital story forms too—like playlists.



Read more about spaces with stories here.



We help our clients develop consistent and meaningful digital stories that align with business goals. As you know, there is less friction when customers trust who and what they're buying. We found that connecting with customers through shared values and affinities is a good place to start building trust. If you follow a consistent narrative that, over time, turns into a sort of kinship. Whether it be growing your brand awareness, turning customers into advocates, improving customer retention, driving sales, growing a community, or establishing authority and industry expertise, our experience has taught us that stories designed to supplement business goals have the best return on investment.




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